How to Build Apps Business?

Ruchit Patel

Co-founder,
Amitech Business Solutions

Mobile applications have become the technological battlefield today. Market has "exponential growth" phenomenon and downloads predicted to reach 4 billion this year alone, rising to 21 billion by 2013. This isn't surprising when you look at the number of smartphones on the market and worldwide shipments reported to surpass 390million by 2013, growing at a rate of 20.9 percent per year.

A new report from research firm Canalys indicates that direct revenue from mobile app stores will almost double within the next year to hit figures of $14.1 billion, a 92 percent rise from an expected $7.3 billion in 2011.

According to Germany-based research2guidance, Android to surpass Apple's App Store by August 2011. The firm expects Android Market to reach 425,000 apps next August, effectively overtaking App Store in size.

The good news for application developers is that as the number of smartphone users increase, so too does the demand for a wide range of mobile applications. Today App business is billion dollar Pie and everyone is jumping in to take their part of pie.

The only question that remains is how do you take advantage of this opportunity when there are already so many apps out there and more constantly being developed?

It's never too late

At Amitech Business Solutions we decided to get in App business in January 2011. The next thing we had to think was the platform. We had few options iOS, Android, Blackberry to choose. I have been iDevices fan so went for iOS and the next February we launched our first iOS app BeatMaster. After a month we ventured our first Android app. We realized that for new developers the Apple's App Store platform is better to lookout as return on investment are higher in iOS than other platforms. There's no doubt Android Market will at some point offer more applications for download and/or purchase than Apple's App Store, as the latter's growth has been slowing down of late, while the Android application store's growth rate has been accelerating.

How to Get Started?

Idea

All it Takes is a Good Idea. Idea can be entertaining or a problem solver. There are unlimited possibilities what you can do with mobile devices. Your Idea can target a people or category of store. Market research can help you if there is already an app similar to your Idea, read the reviews and comments of users in App store and Enhance your Idea. It's not always needed to do market research; there are hundreds of examples that developers have put wired Apps which have broken records. (Like iFart)

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