In 2009, organizations driven by the need to cut costs and make room in the Business Intelligence (BI) budget will investigate cost-effective BI as a replacement for existing tools. Inteliment, a specialist solutions provider for business intelligence needs of companies, is tapping into the growing Indian BI market.

Founded by Prashant Pansare in 2004, Inteliment, which is a self funded company based in Pune and with offices in Australia and Singapore, calls itself a niche service provider in BI, Analytics and Information Collaboration services. The company has won several accolades, including being a winner of Deloitte's India Technology Fast 50 and being accredited as a Microsoft Gold Certified Partner, in recognition of its high level of competence and customer success in Microsoft's BI and data management technologies.

Inteliment has its core competencies in corporate performance management, strategy maps and functional scorecards, data visualization, analytics, OLAP (Online Analytical Processing), and knowledge management technologies. It claims to be different from other BI vendors as it strives to innovate with its services and solutions. Pansare says, "We are looking at providing solutions to companies to achieve and retain its competitive advantage by keeping pace with emerging trends like SaaS (Software as a Service), cloud computing and application virtualization." In fact, Inteliment has devised a comprehensive BI project implementation methodology, 'FasTrac' that encapsulates best practices and processes to ensure accurate delivery and improved customer satisfaction.

Inteliment provides BI solutions and services to its customers under SLA (Service Level Agreement) as well as project implementation. Apart from providing solutions to small enterprises to procure BI technology to get their 'first time BI' rollouts, they have also played a key role in many Fortune 500 companies BI-DW (Data Warehousing) projects by providing end-to-end BI, reporting infrastructure, migrations and dashboard services. Out of its 20 customers, around 80 percent are among the Fortune 500 companies. A few of its customers include Idea Cellular, Bajaj, Sterlite and Johnson and Johnson, Maruiti-Suzuki, Sulzer and AMP.

Despite the current economic downturn, the company has not lost out on any of its customers. Pansare says that, despite some price revisions, the company has posted respectable increase in revenues as well as improved the profitability. However, with enough players already existing in the BI market, Inteliment needs to innovate in its solutions delivery. The company is planning to roll out new products and solutions frameworks which are in beta development stage, in this financial year.

In India the growth of BI has been slow and steady. Even though most organizations lack a cohesive strategy for business intelligence implementations, a growing number of vendors are delivering products that are less of a tool and more of a solution. But, BI's overall impact on business continues to be poorly understood and is still considered as 'a nice to have' in India.

Prashant Pansare, CEO of Inteliment agrees. According to him, Indians still lack awareness about the need for independent business intelligence initiatives. Pansare says, "It is not just about buying software but how well it serves the ever changing needs of analytical users. By choosing Inteliment, you can focus more on your core business activities such as process improvement, architecture design, business strategy and organizational alignment with the business."