Processing .....please wait.. 
The article has been forwarded.... 
iXiGO.com helps Indian airlines generate 
300 Crores
By siliconindia
|
3 Comments
300 crores in direct-sales and saved them from cumulative distribution costs of 15 crores. Since bookings processed through iXiGO.com are fulfilled on the airline's own site, it has enabled airline partners generate ancillary revenues of almost 5 crores. The cumulative effect of these two factors led to a net positive impact of 20 crores for airlines.
"Distribution costs form the third biggest expense item on the P&Ls (profit and loss statement) of airlines in India after fuel and personnel expenses. Data suggest that the meta-search model's growth in India is reducing distribution costs through efficient online customer acquisition, at a fraction of existing distribution channels, and is helping accelerate ancillary revenue generation," said Aloke Bajpai, Founder and CEO, iXiGO.com.
Since its launch in 2007, iXiGO.com currently processes more than a million travel searches every month across flights, hotels, buses and trains and has grown at a pace of 18 percent month on month. iXiGO.com's business model enables consumers to search and compare airline fares and availability in an unbiased manner and once the consumer wants to book a chosen flight ticket he is redirected to a deep-linked page on the airline website to complete the transaction. With this process, the consumer can transact directly with the airline site without depending on a middleman in the process, thereby saving commissions and booking fees.
Nitin Gurha, Vice President, Travel Partnerships added, "Most importantly, airlines are assured of a bias-free display of inventory, with complete ownership of the customer, enabling them to cross-sell and up-sell products on their own website."