eBay India ties up with apparel brands to sell IPL merchandise
Wednesday, 13 April 2011, 07:52 IST   |    1 Comments
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New Delhi: Online shopping portal eBay India said it has joined hands with leading apparel brands Adidas , Reebok among others, to sell IPL merchandise of all the 10 teams on its website. The entity has partnered with the apparel brands such as Adidas, Reebok, Puma and Lotto Sports to provide avid cricket fans a one stop shop for the official Indian Premier League (IPL) merchandise from all 10 teams, eBay India said in a statement. The official IPL merchandise, which have been available from April 8 on eBay India, will continue throughout the IPL season till May 29. Merchandise will include T-shirts, Jerseys, caps, footwear, collectibles and fan gear, mugs, wrist bands, key chains and miniature bats. Besides, eBay India has also tied up with many of its charity partners to auction one unique autographed memorabilia every week during the IPL season. Further, this week, a bat autographed by Rahul Dravid is on auction with bidding starting at Re 1, whose proceeds will benefit Children's Movement for Civic Awareness(CMCA). The auction would end on April 21, 2011. "With the recent win of the World Cup, cricket enthusiasts are going all out to cheer their favourite players. Continuing our tradition of successful IPL partnerships for the last three seasons, eBay India has partnered with brands Adidas, Reebok, Puma & Lotto to provide all cricket buffs an opportunity to own their favourite IPL merchandise," eBay India Senior Manager (Pop Culture) Deepa Thomas said.
Source: PTI
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