NDTV Convergence forays into mobile advertising
Monday, 19 January 2009, 18:42 Hrs
New Delhi:Buoyed by the 3.8 million page views a month of NDTV Active, the mobile portal of the television channel, its content provider NDTV Convergence has now tied up to foray into cellular phone advertising.
NDTV Convergence Monday announced its partnership with Affle, an Indian mobile media company that would power advertising on NDTV Active.
"With the mobile internet universe taking over the PC based internet universe, NDTV Active has ensured that it gives NDTV a tremendous boost by leveraging its extensive programming assets to provide its users all-time access to personalized services, content, and promotions on their mobile phones," an NDTV Convergence statement said.
"This partnership with Affle would now ensure that NDTV Convergence creates significant revenues from monetizing the growing traffic on NDTV Active," the statement added.
NDTV Convergence CEO Sanjay Trehan said: "We believe that this partnership will be a springboard to capture wider, more engaged audiences and maximize financial growth on the mobile platform. Affle has combination of excellent team, superior technology, innovative ad formats and amazing understanding of the mobile market."
Stating that the mobile phone had become a critical part of the portal's digital strategy, Trehan said NDTV Convergence was "committed to providing consumers with an intuitive and user-friendly interface, creating a mechanism for discussion and feedback and responding to consumers.
Source: IANS
NDTV Convergence Monday announced its partnership with Affle, an Indian mobile media company that would power advertising on NDTV Active.
"With the mobile internet universe taking over the PC based internet universe, NDTV Active has ensured that it gives NDTV a tremendous boost by leveraging its extensive programming assets to provide its users all-time access to personalized services, content, and promotions on their mobile phones," an NDTV Convergence statement said.
"This partnership with Affle would now ensure that NDTV Convergence creates significant revenues from monetizing the growing traffic on NDTV Active," the statement added.
NDTV Convergence CEO Sanjay Trehan said: "We believe that this partnership will be a springboard to capture wider, more engaged audiences and maximize financial growth on the mobile platform. Affle has combination of excellent team, superior technology, innovative ad formats and amazing understanding of the mobile market."
Stating that the mobile phone had become a critical part of the portal's digital strategy, Trehan said NDTV Convergence was "committed to providing consumers with an intuitive and user-friendly interface, creating a mechanism for discussion and feedback and responding to consumers.
Source: IANS
Don't Miss
Write your comment now
|
Submit your news/press release
Let our editorial department know about any news about your company, your
organization, or yourself, or any press release that you have. If we find it suitable for our audience, we will contact you and make a news. Please
also share any links for the news.
- Software Testing is Dead!!!
- Indian Army Preparing for Limited Conflict with China
- Indian Brains Behind 50 Percent of U.S. Patents
- Why is Priyanka Gandhi Liked More than Rahul Gandhi?
- Selective Abortion on the Rise among Indians in North America
- India's Most Wanted: Pak's Political Hero
- 5 Best Android Smartphones Under Rs.10,000
Beautiful and dress selection, please go to Dresses
| Plan on visiting the Lotus Temple? Get Great Deals on Delhi Hotels ! |
Buy India Wholesale Products on DHgate.com
SPOTLIGHT
Gadgets
Market is flooded with lots of smartphones with rich features, excellent user interfac..