Zee Studio tapped NAVTEQ to promote its movie schedule

By siliconindia   |   Wednesday, 23 June 2010, 01:27 IST
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Bangalore: NAVTEQ Media Solutions today said that Zee Studio tapped NAVTEQ's mobile ad network to promote its upcoming movie schedule among Airtel mobile users. This campaign has reportedly registered a high impact click through rate (CTR) with consumers. NAVTEQ is a leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world. The key feature of the promotion was as an application that mobile users downloaded to browse Zee Studio's scheduled film broadcasts. With this app, consumers could click on movie titles to view synopsis and movie critiques. This provided the users with a calendar synch option which set reminders for movies they were interested in watching. The application is supported by NAVTEQ's premium mobile ad network and free to download, this received as high as 8.77 percent CTR from consumers. NAVTEQ's premium mobile ad network provides high quality and impactful mobile advertising solutions throughout India and the world. Christopher Rothey, Vice President, advertising, NAVTEQ said "we have a long history with Airtel and we know the power of mobile advertising and believe it can actually help enhance the user experience of a new generation of applications and products throughout India."