Join Hands to Build a Smarter India: Sign in | Join now

Yamaha Motors targeting 10 percent market share in India

Tuesday, 16 December 2008, 03:02 Hrs
Print Email
Kolkata: World's second Largest motorcycle manufacturer Yamaha Motors has set a target to increase its market share to 10 percent in India by the next two-three years, a top official said here Tuesday.

"We're not satisfied with our present Indian market share of three percent. We are working hard in terms of technological upgradation, bringing out new variants and increasing dealership to reach the target of 10 percent," Yutaka Terada, group head (dealer development and planning and marketing activities) Yamaha Motors India Sales Ltd, told reporters.

He was here to inaugurate Yamaha's first company-owned showroom in the city. Countrywide, this is Yamaha's fifth such showroom.

Now the company has around 20 percent market share internationally.

"We have 430 dealers in India, out of which 100 were added this year only," he said, adding: "We are now concentrating on strengthening our marketing strategy."

This year, the company has started an auto-finance arm Bussan Auto Finance along with Axis Bank and Mitsui and Co. Ltd.

The joint venture company is financing customers at an interest rate of 13 percent.

The company sold around 120,000 bikes in India in 2007.

For this fiscal, the sales target is 140,000 units.
Source: IANS
Experts on SiliconIndia
Zafar  Ahmad
IT Project Manager
Prakash  Kumar
Director IT
Delta Electronics In
Aakash  Mulchandani
Sr. Engg
Siddharth  Sharma
Assistant Manager
Guruprasad  Hegde
Founder and CEO
Suresh  Avantsa
hubVirt Software
Chayan  Bhattacharjee
Manoj Chandraprakash Powar
Managing Partner
Sign Up for DailyDose and Read the Day's Highlights
Write your comment now
SiliconIndia About Us   |   Contact Us   |   Help   |   Community rules   |   Advertise with us   |   Sitemap   |  
News:       Technology   |   Enterprise   |   Gadgets   |   Startups   |   Finance   |   Business   |   Career   |   Magazine  |   Newsletter   |   News archive  
Cities:        CEO   |     Startup   |   Mobile   |   CIO   |   Women   |   BI   |   HR   |   SME   |   Cloud   |   Marketing   |   QA   |   Java   |   Web Developer  
Community:      Members   |   Blogs   |   Indian Entrepreneurs   |   Gyan   |   Advice   |   Community   |   Find   |   CXO Insights  
Job Board:      Jobs   |   Freshers   |   Companies   |   HR Speak   |   Forum  
Online Courses:   Web Developer   |   Java Developer   |   CCNA Training   |   SEO   |   SAS   |   SQL Server 2005   |   J2EE
Education:   MBA   |   MCA   |   Engineering   |   Training Institute
Life:          Real Estate   |   Travel   |   Finance   |   Gadgets   |   Movie Reviews   |    Jokes  
Send your feedback and help us continue to improve SiliconIndia
© 2014 InfoConnect Web Technologies India Pvt Ltd. all rights reserved