Yahoo India shuts social network 'SpotM'

By siliconindia   |   Tuesday, 01 September 2009, 14:45 IST
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Yahoo India shuts social network 'SpotM'
Bangalore: Yahoo India will shut down SpotM, the social network it launched less than a year ago in India. The social network which never exited private beta and was meant for the 16-24 age bracket, will not be in service from September 1. SpotM was not able to keep up in the race with other social networking sites which dominate the market in India. Google's Orkut leads the race with 16 million unique visitors in July, according to comScore statistics. Facebook touched 7.5 million unique visits in July according to comScore statistics. Facebook is even available in several Indian languages like Hindi, Bengali, Punjabi, Telugu, Tamil and Malayalam. SpotM was expected to gain success due to popularity of social networks in India and with addition of a few differentiating features. It has features which would allow users to make friends with other users and make them private in case they do not want to disclose their relationship. SMS integration would allow users to correspond through SMS without revealing their phone numbers. Yahoo is believed to be concentrating more on recently launched Yahoo Meme.