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Yahoo, Samsung join hands for Internet TV biz
By siliconindia
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Monday, 08 November 2010, 23:23 IST
San Francisco: While Google and Apple have already hogged the limelight for their internet TVs, Yahoo is not going to take the blow simply. In its bid to be a challenging player in the internet TV market, Yahoo has partnered with Samsung for Yahoo connected TVs.
The first news of the same was announced during the Consumer Electronics Show in January 2009. Since then the Yahoo-branded TV sets were made available in 13 countries in Europe, North America, Latin America, and Asia. Now the two firms are taking their partnership a step further by launching their internet TVs in 26 new European countries.
What sets Yahoo's television apart is the fact it allows viewers to easily link to social networking sites such as Facebook and YouTube videos instead of having the entire web packed into their TV sets.
Yahoo Senior Director of Connected TV marketing Russ Schafer says while comparing Yahoo TVs with that of Google and Apple, "Apple TV, at one end of the spectrum has a very simple interface, limited offerings but deep content that is very connected to other devices in the Apple ecosystem. Google, on the other side, wants to take the PC experience in the browser and put it in the TV. We fit right in the middle. People can't even go through 120 channels on cable. Do you think they will go through 120,000 websites? People want video and social networking."