Walt Disney Television to set up sales office in India

Tuesday, 02 September 2003, 19:30 IST
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Walt Disney Television International said Monday it would set up a sales office in India by the end of the year as part of efforts to expand distribution of television programmes in the country.

NEW DELHI: "India, as one of the largest markets in Asia, and the fastest growing television market, is central to all our plans," said Doug Miller, managing director, Walt Disney Television International (Asia Pacific). "We have already seen major growth in the Asian television marketplace, and the reorganisation of our business in India gives us incredible opportunities to build upon our recent successes in the region," Miller said in a statement. In India, Walt Disney Television International currently provides feature films, live action series and realty shows to Star Movies, AXN and HBO. The company also contributes 29 hours per week of children's programmes to DD Metro, Eenadu, Sony Entertainment Television, STAR Plus, and STAR World, said the company statement. Walt Disney Television International is responsible for Walt Disney company's free and pay television activities outside the U.S. "We continue to be optimistic about this growing marketplace and believe that a local presence is essential," said Steve Macallister, vice president and general manager (Asia Pacific) of Buena Vista International Television. Buena Vista manages distribution, production and broadcasting, development and management of Disney channels and other media investments. "Our whole approach is to promote growth through the utilisation of our strong programming assets, and we are already in advanced discussions to launch several new television series with multiple broadcasters," said Macallister.
Source: IANS