Videocon introduces 9 more mobile handsets

Bangalore: Videocon marks its entry in CDMA (Code-Division Multiple Access) space by introducing nine more mobile handsets after launching its mobile phones division in October 2009. It enhances its current offering from 12 handsets to a total of 21.

The key highlights of this new series include: Triple SIM CDMA handsets, QWERTY keypad Dual SIM with Optical Track pad, touch screen devices, dual SIM multimedia, camera and music phones. India is amongst the fastest growing cellular phone markets in the world, and an existing user base of about 500 million subscribers, and 12 million users being added every month in the GSM space and about 3 million in the CDMA space.

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With CDMA expected to hit the high growth mark with the advent of open market handsets, Videocon has launched 'Videocon VC1425', which is positioned as Grab the Power of 3. This combines the both GSM and CDMA technologies in a handset with 2 SIMs and 1 RUIM. In the GSM phones, Videocon has enhanced its presence in sectors like music category (2 models), camera category (2 models), multimedia category (2 models) and touch category (1 model).

On the music category, various models comprise: V204 has a 3.5mm jack to connect to external speakers, and doubles up as Your Media and total music. Multimedia gets the 3.2MP evolution with the introduction of the dapper V1705. V1602 adds meat to the mid range 2MP line-up. The V1602 with the existing V1604 would seek to turn up the action in the 2MP multimedia market for Videocon. In the touch category, Videocon has redefined the fourth screen by allowing the user to watch movies on the handset which plays the enhanced RMVB (Real Media Variable Bitrate) format enables to watch movies with just a touch. With Social networking taking the centre stage, Videocon V1675 addresses the s-net platform with the brilliant V1675 which has all support to s-net applications. The QWERTY interface along with the optical track pad makes for a neat browsing and messaging are handheld.

According to Anil Khera, CEO of Videocon mobile, "With a wide range of products and accessories, coupled with an extensive dealer and distributor network and a reputed service partner with a nationwide presence, our aim is to emerge as a leading player in the Indian mobile phone market soon". The company's objective is to cater to each and every class and age with a price range of 1,300 to 19,000 on a premium side, said Rahul Goel, COO, Videocon Mobile.

Videocon works with Original Design Manufacturers and enables the global suppliers to offer customized phones in terms of different and easy to use user interface, colours, applications and content for entertainment. According to the company, the range of hassle free and reliable mobiles are feature-rich, including basic colour models, phones with FM radio, single/dual SIM, MP 3 music, camera, multimedia and latest touch, QWERTY and touch window 92 phones.

The company's focus is on the widespread sales and marketing network as well as an excellent after sales service that will help to emerge as a leading brand of mobile phones with the help of highly skilled manpower. Videocon has already established presence for its new range of cell phones, and is poised to emerge as the largest Indian operator in the segment.