TubeMogul lands $3 Million in series A funding
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Emeryville: TubeMogul, online video distribution and analytics service, has received $3 million in series A funding from Trinity Ventures. The funding will be used for the fast-forward growth of TubeMogul's video distribution platform and accelerate standardization of its online video analytics. "We invested in TubeMogul because we saw the potential of a viable business model, a solid product with a growing customer base at this early phase. TubeMogul has the team, vision and product to drive a fundamental change in the way online video is monetized," said General Partner from Trinity Ventures Ajay Chopra, who will join TubeMogul's board. Brett Wilson, TubeMogul CEO and co-founder, said, "To have Ajay on our board who was also a successful entrepreneur and passionate about winning this is space is invaluable." TubeMogul has been witnessing a positive cash-flow till the fourth quarter of 2009. "Since the company's founding, TubeMogul has hit every single one of its revenue targets, and this one should be no different," said Dave Toth, co-founder of NetRatings and a TubeMogul board member and early investor. Other early investors include Knight's Bridge Capital Partners. Founded in 2006 by online video buffs who met in graduate school at U.C. TubeMogul's objective from the start has been to empower online video producers, advertisers and the online video industry by providing publishing tools and insightful analytics. Today, TubeMogul's Universal Upload service is used by publishers to upload their content to one or all of the major video sharing sites and social networking sites in one shot. Video publishers then use the company's aggregated analytics to understand when, where and how often their videos are watched, track and compare what's hot and what's not, measure the impact of marketing campaigns, gather competitive intelligence, and share the data with advertisers, colleagues or friends.

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