Transcend launches Indian online shop

By siliconindia   |   Tuesday, 13 July 2010, 18:48 IST
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New Delhi: Transcend Information, a manufacturer of storage and multimedia products, has come up with a new e-commerce initiative, launching its Indian online shop in association with Supertron Electronics, its India distributor. Transcend's portal www.transcend.co.in will lead the customers to www.supertrontranscend.com, which will provide customers specifications of the products, along with the price. The company has already established its presence on social networking platforms like Facebook in order to connect with its Indian customers better. Austin Huang, Director - Sales, Transcend Asia, said, "Customers can take a look at the exhaustive range of Transcend products available in varying capacities, colors and form factors; study the specifications in order to compare; order and pay for selected products online; track their orders; download drivers etc., on this shopping portal." The products made available in the portal include Transcend's MP3 players, USB flash drives, digital photo frames, USB external hard drives, solid state drives and peripherals like CD/DVD burners and card readers. For shopping worth 5000 or more, the shipping is offered free of cost to the customers, said Huang. Transcend wishes to connect with its customers especially in the younger age group who are generally very net savvy. Along with the launch, the company has also announced an online event, a Speeding Racing game, offering prizes for those who take an attempt at the game till July 30, 2010. Transcend has manufacturing facilities in Taiwan and China, and has offices in the United States, the United Kingdom, Germany, The Netherlands, Japan, Korea, Taiwan, and China.