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Toshiba India to invest $10 Million in notebook biz
Monday, 24 May 2010, 21:50 IST |
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New Delhi: Toshiba India, the Indian subsidiary of Toshiba Corporation, will invest $10 million (about 
47 crore) this fiscal in the personal computer business to revamp its brand in the Indian market.
The company, which has an existing lineup of nine notebook models (SKUs), plans to introduce 30 new models of computing devices in the Indian market over the next two months.
"We have been present in India for some time with our laptops. But over the next one year, we will expand our business, presence and brand here," Toshiba India Director (PC Division) Tengguo Wu told PTI.
The company has earmarked $10 million for the purpose, Wu said, adding that the money will be invested in retail expansion, increasing the product line and brand-building initiatives.
"The new range of about 30 SKUs will be introduced over the next two months. It will include laptops and netbooks priced between 23,000-80,000," he said.
Toshiba's current line-up includes the Satellite, Satellite Pro, Qosmio, Tecra, Portege and Libretto brands.
Though Wu did not reveal the sales figures expected, he said that the company is aiming at garnering a 10 percent share in the country's notebook segment. As of now, Toshiba has less than five percent share in India's notebook market.
According to the IDC, notebook PC sales had grew at 52.8 percent year-on-year for the fourth quarter ended December 2009, clocking 6.9 lakh units.
Toshiba India is also looking at expanding its retail presence in the country. "Apart from retail stores like Croma, we are also increasing the number of exclusive stores to strengthen our presence," Wu said.
The company, which is celebrating its 25th year in India, plans to set up 25 flagship stores. It has more than 50 exclusive stores (franchises) and is present across 450 multi-brand outlets.
Source: PTI
47 crore) this fiscal in the personal computer business to revamp its brand in the Indian market.
The company, which has an existing lineup of nine notebook models (SKUs), plans to introduce 30 new models of computing devices in the Indian market over the next two months.
"We have been present in India for some time with our laptops. But over the next one year, we will expand our business, presence and brand here," Toshiba India Director (PC Division) Tengguo Wu told PTI.
The company has earmarked $10 million for the purpose, Wu said, adding that the money will be invested in retail expansion, increasing the product line and brand-building initiatives.
"The new range of about 30 SKUs will be introduced over the next two months. It will include laptops and netbooks priced between 23,000-80,000," he said.
Toshiba's current line-up includes the Satellite, Satellite Pro, Qosmio, Tecra, Portege and Libretto brands.
Though Wu did not reveal the sales figures expected, he said that the company is aiming at garnering a 10 percent share in the country's notebook segment. As of now, Toshiba has less than five percent share in India's notebook market.
According to the IDC, notebook PC sales had grew at 52.8 percent year-on-year for the fourth quarter ended December 2009, clocking 6.9 lakh units.
Toshiba India is also looking at expanding its retail presence in the country. "Apart from retail stores like Croma, we are also increasing the number of exclusive stores to strengthen our presence," Wu said.
The company, which is celebrating its 25th year in India, plans to set up 25 flagship stores. It has more than 50 exclusive stores (franchises) and is present across 450 multi-brand outlets.
Source: PTI