Bangalore: Do you own a small business? If so, here are few recent business trends of 2012 listed out by CNBC which can help you enhance your business.

1. Have online videos: Anything audio visual is soothing for a consumer and easy to grasp. In this era, everyone spends more time on internet rather than anywhere else. You can always opt for this easy medium to grab your customer.  You can put an online video brochure, a tour of your store, your product’s demo, video newsletter or a simple ad of your store. As per a report stated by CISCO, online video engages 50 percent of all consumer internet traffic, which is simply more than enough for a businessman to grab its part of customers. People love watching videos, which actually injects the message very fast to its viewer.  Some online shoe stores say their sales graph increased by 30 percent more when they demo video of their product online.

2. Have a social media: Having an account in a social media website would help you to reach millions of people at a time. ‘Impact of Social Business in Small and Medium Business Study, 2011’ has stated that 50 percent of the small businesses use social media. 80 percent of the internet users have social network as well, which are growing vastly in last few years. So, this becomes the playground for trading and advertising successfully. It’s a great benefit for those who know it and can utilize it to the fullest. In India, there is long way to go for small business holders to grab a hold of the advantage of social media.