The Next Generation SD: Copy Protection for HD Content
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nextgensd
Bangalore: The semiconductor giants Toshiba, SanDisk, Panasonic, Samsung Electronics, Sony Corporation are teamed up to create the next generation SD or Secure Digital cards. Though the microSD cards are still in vogue among mobile users, the new gen cards appear to be one of the much-awaited products in the days to come. The cutting-edge copy protection mechanism could be licensed under a new name. The new technological invention allows Android-based Smartphones, Tablets, Blu-Ray devices and other mobile computing gadgets to access copy protected, streamed HD or High Definition videos and data. According to the research group, more prominence on securing data in flash cards is exerted for the first time; a unique feature to compliment the same is the PKI or Public Key Infrastructure based Unique ID technology, offering some of the best known practices in cryptography. The group will license the new secure HD technology to flash memory and various embedded memory manufacturers upon its execution. According to Young- Hyun Jun, Executive Vice President, Memory Business, Samsung Electronics, "Samsung believes that the time is ripe for an advanced security solution and welcomes the opportunity to deliver a highly viable solution using flash memory chips. Samsung's ongoing commitment to technology excellence will now further extend to early market availability of high-performance NAND technologies implementing the new advanced security solution." Yoshiyuki Miyabe, Corporate CTO, Panasonic Corporation said, "With our new secure memory solution, we are excited to create a strong link between the living room experience and the mobile experience. Now consumers can enjoy watching premier content, such as movies, on the go with their smartphones and tablets." Hiroshi Yoshioka, CEO and Executive Deputy President, Sony Corporation quote "We believe the secure solution created by this initiative will enable customers to enjoy high quality experiences anytime, anywhere. Sony has always been focused on bringing amazing experiences to people through highly-advanced technologies in content creation, content distribution and picture display." Sumit Sadana, Senior Vice President and Chief Strategy Officer, SanDisk said "Consumers are ready for a solution that enables the effortless consumption of online and offline content across multiple device platforms." He further stated "SanDisk looks forward to building on its history of innovation in the Flash industry by delivering optimized memory solutions to enable this new usage model with robust security technologies that can protect premium content." "This technology will open a new door to flash memory applications. As a flash memory manufacturer, we are pleased that our flash memory technology will contribute to bringing people more convenient and exciting experiences of HD content. We will continue our development efforts to create surprising innovation." said Yasuo Naruke, Corporate Vice President, Vice President, Memory Division, Semiconductor & Storage Products Company, Toshiba Corporation.

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