10 most popular incentives that firms offer
By
Zoya Anna Thomas,Wednesday, 17 March 2010, 22:29 Hrs
Bangalore: Manini Dubey, a software engineer at one of the top Indian IT firms, feels it is high time she starts looking for a new job. Having worked in her current firm for nearly three years, she wants to move over to a new firm, just for the change. But, here is what holds employees like Manini from moving to a different firm: Incentives.

From project completion lunches to holiday sponsorship, companies around the world dole out several innovative incentives to employees, in a bid to retain them. Siliconindia lists out the ten most popular incentives that employers offer, and employees enjoy today.
Cash Bonuses - According to a recent Accountemps survey, 46 percent of (1,400) CFOs cite cash bonuses as the most effective way to acknowledge a job well done by the accounting team after a major project. Be it an IT firm, or a non-IT firm, cash bonuses based on performance has always been a favourite among employees and employers alike. The satisfaction that comes from being recognized as an important and valued associate is an extremely powerful motivator for employees.
"This is a very popular incentive that employees look forward to. It is enough to motivate an employee to turn a dream project into a growing, profitable business. Besides, if you don't reward your employee on time, some other savvy businessperson will make them an offer that they can't refuse," says Srikant M, a software engineer working at a mid tier IT firm.
A similar bonus is the Employee Stock Option Plans (Esops). ESOPs enable workers to earn a retirement nest egg, which will grow as the company's business prospers. This also allowed employees to help the company succeed. An ESOP can also be a great deal for the owner of a business. The owner can sell some of his stock in the company to the ESOP, reinvest the proceeds in publicly-held securities, and not pay any tax on the gain until the stock is sold. Hence, it is a win-win situation.
Project completion lunch - This is another popular incentive that employees look forward to. Today project completion lunches have become the norm in most mid tier and top IT firms. According to Prashant Honnavar, HR Manager at NextBit Computing, "These days project teams, work hard to meet the deadlines to release a particular product without any delays. During this phase, the team members put all their efforts for which they need some kind of relaxation. Having a lunch together with the team will enhance the team rapport, refresh them, and will get the team to be more cohesive and will reduce the personal clashes within them."
Joining bonus - This is a great incentive that works well in employing the right candidate in a short amount of time. It allows an employer in attracting and retaining a talent that is critical for niche areas of technology, and hence not losing out to rival firms. Many candidates are lured by this incentive in a bid to make some extra bucks. The bonus depends on the size of the firm, and can range from
30, 000 to
50, 000 in India. However, a lot of big IT firms also practice awarding bonuses on special occasions. For instance, on the occasion of the silver jubilee of Infosys, the IT giant offered a princely sum of
126 crore to be distributed among its 58,000 employees.
Tax Saving Incentives - Tax saving incentives that include food coupons, HRA (Health Reimbursement Account), transportation allowance, are some of the most popular and sought after incentives. Additionally, companies allow employees to reimburse their children's education bill and telephone bills, which are non taxable and hence allows maximum savings. This becomes a big boost for an employee to join a company.
Corporate discounts - Company products and services offered at a discount to staff or negotiated corporate discounts with certain retailers, recreational facilities or hotels/airlines. Today employees around the world can benefit from substantial discounts at nearly all the top retailers, when purchasing holidays, household appliances or everyday items like CDs or magazines, whether it is online, over the phone or in-store.
From project completion lunches to holiday sponsorship, companies around the world dole out several innovative incentives to employees, in a bid to retain them. Siliconindia lists out the ten most popular incentives that employers offer, and employees enjoy today.
Cash Bonuses - According to a recent Accountemps survey, 46 percent of (1,400) CFOs cite cash bonuses as the most effective way to acknowledge a job well done by the accounting team after a major project. Be it an IT firm, or a non-IT firm, cash bonuses based on performance has always been a favourite among employees and employers alike. The satisfaction that comes from being recognized as an important and valued associate is an extremely powerful motivator for employees.
"This is a very popular incentive that employees look forward to. It is enough to motivate an employee to turn a dream project into a growing, profitable business. Besides, if you don't reward your employee on time, some other savvy businessperson will make them an offer that they can't refuse," says Srikant M, a software engineer working at a mid tier IT firm.
A similar bonus is the Employee Stock Option Plans (Esops). ESOPs enable workers to earn a retirement nest egg, which will grow as the company's business prospers. This also allowed employees to help the company succeed. An ESOP can also be a great deal for the owner of a business. The owner can sell some of his stock in the company to the ESOP, reinvest the proceeds in publicly-held securities, and not pay any tax on the gain until the stock is sold. Hence, it is a win-win situation.
Project completion lunch - This is another popular incentive that employees look forward to. Today project completion lunches have become the norm in most mid tier and top IT firms. According to Prashant Honnavar, HR Manager at NextBit Computing, "These days project teams, work hard to meet the deadlines to release a particular product without any delays. During this phase, the team members put all their efforts for which they need some kind of relaxation. Having a lunch together with the team will enhance the team rapport, refresh them, and will get the team to be more cohesive and will reduce the personal clashes within them."
Joining bonus - This is a great incentive that works well in employing the right candidate in a short amount of time. It allows an employer in attracting and retaining a talent that is critical for niche areas of technology, and hence not losing out to rival firms. Many candidates are lured by this incentive in a bid to make some extra bucks. The bonus depends on the size of the firm, and can range from
30, 000 to
50, 000 in India. However, a lot of big IT firms also practice awarding bonuses on special occasions. For instance, on the occasion of the silver jubilee of Infosys, the IT giant offered a princely sum of
126 crore to be distributed among its 58,000 employees. Tax Saving Incentives - Tax saving incentives that include food coupons, HRA (Health Reimbursement Account), transportation allowance, are some of the most popular and sought after incentives. Additionally, companies allow employees to reimburse their children's education bill and telephone bills, which are non taxable and hence allows maximum savings. This becomes a big boost for an employee to join a company.
Corporate discounts - Company products and services offered at a discount to staff or negotiated corporate discounts with certain retailers, recreational facilities or hotels/airlines. Today employees around the world can benefit from substantial discounts at nearly all the top retailers, when purchasing holidays, household appliances or everyday items like CDs or magazines, whether it is online, over the phone or in-store.
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Reader's comments (17)
1: A well explained article. Good thinking. I
thought I can add: The Incentives are
essential but all has its own limitations.
The MOST important to have a good BOSS. More
than 65% of the employees leave the
organization due to BOSSes. Overall benefit
of all these incentives are available to the
employee when he/she moves on from one
organization to another. It is important that
the employee has the required profeciency in
trade then he/she will not be at disadvantage
position when s/he has to leave the
organization. Employees do compare with each
other in an organization / with in the
interconnected departments. It is also
important that good opportunity is provided
every one to exibit his tallent in handling
his/her work benifiting most to the
organization. The real achiever has to get
the required recognition. Any error by the
BOSS in recognizing the deserving one, the
incentive to one will work as disincentive to
the organization as it will triger the other
deserving employees to look for other
organizations where his/her effeciency will
be recognized and rewareded. All types are
incentives are required like side dishes in a
meal but it can not be more important than
the salary and position itself. A carrier
growth in his organization is very important
as employees have only one life to achieve.
Promotions for the deserved ones are also a
must along with incentives in cash or kind. I
do not think any employee will have any
reservation to take up any additional
responsibility or hard work, if it calls for,
if only such contribution is matched by
contribution by his organization as well in
return.
Posted by: uday prakasha - 19 Mar, 2010
2: This type of offers no doubt help in
retaining the employees in the IT field. But
what about other fields. English media is one
where the attriton rate is quite high as the
opportunities to jump jobs are plenty.
However, after the recession the same does
not hold true anymore. Besides, there were
salary cuts also in a few big media houses.
Hence to generalise these things are not all
correct.
Posted by: N Niranjan Nikam - 19 Mar, 2010
3: Really last one is more effective.
Posted by: Tej Dixit Lotus Notes Developer Delhi, Gurgaon , Noida - 19 Mar, 2010
4: You get these incentives in which ever big
co. one goes. These are no way attractive now
a days. What an employee wants today is job
satisfaction, he should love the work he/she
is doing, good team and manager and some
verbal motivational words.
Posted by: Abhay - 18 Mar, 2010
5: The govt has spotted the industries for
milking.
Be it ESOPs or corporate discounts, many will be taxed as a benefit given by the company. So, although you may lose on the effective value of the ESOP, you will still pay tax on it from Apr 2010 onwards.
Be it ESOPs or corporate discounts, many will be taxed as a benefit given by the company. So, although you may lose on the effective value of the ESOP, you will still pay tax on it from Apr 2010 onwards.
Posted by: Kaushik - 18 Mar, 2010
6: some companies like wipro are offering
different kind of cash bonus to retain the
employee. Employee will get the complete
Bonus if he stays one year in company...
these kind of conditions on the bonus makes employees to ignore these offers and look for alternative. These promises are like showing the fruit and say this is yours but you have to wait to eat it. by the time you get your fruit the company would have earned 100 times than the fruit cost.. but now employees are not interested in all this kind of incentives.
these kind of conditions on the bonus makes employees to ignore these offers and look for alternative. These promises are like showing the fruit and say this is yours but you have to wait to eat it. by the time you get your fruit the company would have earned 100 times than the fruit cost.. but now employees are not interested in all this kind of incentives.
Posted by: sri - 18 Mar, 2010
7: Hey Zoya,
You have pointed out some of the old tricks I believe! Anyways, these tricks are amazing and for your reference, the employees are very intelligent, so sometime they are also not ready to take cash prizes, as he knows what unnecessary pressure will be there afterward !
I totally agree with Shyam regarding ESOP, it's the newest way of prize!
Again friends.... have you ever thought of the mid level company's employees. Their HR Dept. is so small or poor to handle with these types of initiatives ! Still then they are working as per Charles Darwin's Theory of 'Survival for the fittest'... think at least once about them....
You have pointed out some of the old tricks I believe! Anyways, these tricks are amazing and for your reference, the employees are very intelligent, so sometime they are also not ready to take cash prizes, as he knows what unnecessary pressure will be there afterward !
I totally agree with Shyam regarding ESOP, it's the newest way of prize!
Again friends.... have you ever thought of the mid level company's employees. Their HR Dept. is so small or poor to handle with these types of initiatives ! Still then they are working as per Charles Darwin's Theory of 'Survival for the fittest'... think at least once about them....
Posted by: Nil B - 18 Mar, 2010
8: i think the last one more effective because
of that employee get enough satisfaction
& might be become more dedicae for his
orgnization
Posted by: k jayesh - 18 Mar, 2010
9: I liked the last one. Monetary benefits will
only please the associate only in the short
run. Associates need more than just the
money. They look forward for the right
recognition at a right spot.
A THANK YOU note for a job well-done. Recommendation written for an associate that he has excelled in his job.
At times NOT COMPARING other associates with the achieving associate is a reward on its own. Every associate has his own strengths and weaknesses and the manager has to balance both. Encourage the achievers to acknowledge who all have part-taken in getting the job done. Encourage mutual respect and co-ordination.
A THANK YOU note for a job well-done. Recommendation written for an associate that he has excelled in his job.
At times NOT COMPARING other associates with the achieving associate is a reward on its own. Every associate has his own strengths and weaknesses and the manager has to balance both. Encourage the achievers to acknowledge who all have part-taken in getting the job done. Encourage mutual respect and co-ordination.
Posted by: Raja Jeevan Kumar Maduri - 17 Mar, 2010
10: How about ESOP (Employee stock option)
offered by companies.It is a best form of
incentive given to employee but highly
profitable to a listed company as it means
`Work for me but get paid in the stock
market` with less tax.`
The IT companies thrive because of legal tax evasion under STPI act where everything tax free.
The IT companies thrive because of legal tax evasion under STPI act where everything tax free.
Posted by: Shyam Prabhakar Kunte - 17 Mar, 2010
11: Its a pretty comprehensive list of incentives
. But there are lot of things money cannot
buy . The biggest incentive a company can
give to an employee is to make the work place
a place he/she feels like coming back to
,makes the employee feel a sense of belonging
and ownership and empowerment .
I have seen people stay in organisations with lower comp and people leave organisations fast even though the money and incentives are good .
Getting the balance is the key
I have seen people stay in organisations with lower comp and people leave organisations fast even though the money and incentives are good .
Getting the balance is the key
Posted by: George K Cherian - 16 Mar, 2010
12: All most all types of Incentives and
motivational factors have been covered.To
have an efficient and loyal work force with
negligible attrition rates one must
effectively implement these.
Posted by: Ajith - 15 Mar, 2010
13: There are possibilities where employees can
reward their team - not all necessary
monetary. I had written about the same here
http://madhusudanrao.wordpress.com/2010/03/09
/effective-retention-policies/
Posted by: Madhusudan Rao - 15 Mar, 2010
14: Wish my company would offer at least half of
these incentives.. now that the employment
scenario has improved, I think we can take
advantage of the situation!
Posted by: esha - 15 Mar, 2010
15:Same here, wish to get at least 1 incentive
scheme:( But sorry to say, that Government
should look on this type of Employee
beneficiary activities in small private
sectors also.
Nil B replied to: esha
post - 18 Mar, 2010
post - 18 Mar, 2010
16:ghghgh
gfhgfh replied to: esha
post - 18 Mar, 2010
post - 18 Mar, 2010
17:where do you work? which Company
Baba replied to: esha
post - 16 Mar, 2010
post - 16 Mar, 2010
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