Telcordia offers Mobile ID for advanced information management
By siliconindia   |   Friday, 24 July 2009, 18:15 IST   |    1 Comments
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Bangalore: Telcordia, developer of IP, wire line, and mobile telecommunications software and services, has unveiled Mobile ID, an advanced subscriber information management solution that provides Communication Service Providers (CSPs) and content providers secure and accurate information and intelligence about its mobile subscriber base. The Mobile ID enables CSPs to deliver more relevant, personalized and targeted, content and services to its mobile subscriber base. The solution helps operators meet the challenges of offering compatible and functional third party content to its subscriber base resulting in increased positive customer experience. CSPs can extrapolate data points by outlining its customer's usage patterns, type of mobile device they use, location-based information, peak periods of use, frequently used services like voice, SMS, VoIP and more. CSPs and mobile content providers can unlock millions of dollars in potential revenues if the information is correct, by delivering relevant and personalized value added services (VAS) services to the subscribers. "Accurately detailing a subscriber's mobile phone number is a powerful foundation to establishing a complete subscriber profile. CSPs and content providers can use Telcordia Mobile ID to develop and deliver behaviorally-based services, such as mobile advertising, location-based applications and promotions, and service upgrades," said Richard Jacowleff, President, Interconnection Solutions, Telcordia. After the introduction of mobile number portability, more than 50 countries enable the mobile subscribers to keep their mobile telephone number when switching carriers. The Mobile ID to provide authoritative, secure and accurate routing information for every mobile telephone number ensuring voice, messaging and all types of content reach the intended mobile subscriber quickly and cost effectively. "Reliable portability data gives CSPs and content providers the tools they need to ensure the accurate routing of their applications and services to subscribers, thereby reducing churn, increasing revenue opportunities and ensuring positive customer experiences. Mobile ID can add between three and four percent to a CSP's or message aggregator's annual bottom line by eliminating routing oriented revenue leakage," added Jacowleff. A component of Mobile ID, Telcordia offers country-specific dialing data, containing more than one million worldwide dial codes for more than 230 markets that are used for global routing, rating and billing of traditional Public Switched Telephone Network (PSTN) voice traffic, mobile traffic, and VoIP and SMS traffic, as well as other multimedia services. As dialing-code and numbering-plan changes occur, continuous updates are fed into the Mobile ID platform, enabling the auditing and analysis of a service provider's internal dial-code data to assess revenue impacts for its operations.

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