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Tata Tele launches phone with dual technology
By siliconindia
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Friday, 03 August 2007, 19:30 IST
Mumbai: Tata Teleservices launches the first dual SIM card wireless phone in India, in collaboration with Samsung. The SIM will work with CDMA as well as the rival GSM technology.
Through this move the company eyes on winning both the customers who are using the rival GSM technology and is reluctant to part with his old telephone number and the CDMA customer who wants some of the unique advantages of GSM.
"By allowing him to retain his GSM number, we will be handholding his churn to CDMA which he might otherwise be unwilling to sample," said Vinayak Deshpande, President, Enterprise and High Network Individuals - Business Unit at TTML. "The customer can sample the advantages of CDMA such as superior data services and eventually choose which service he wants, or even keep both."
While the handset can operate on any SIM card from any GSM provider, it is locked to TTSL's network as far as CDMA services go, ensuring that the phone will not be used with any other CDMA service.
The 'Samsung Duo' is targeted at the mid-to-premium segment of the market. "We think the enterprises, the small-office-home-office, and the professional segment will find this phone appealing," said Deshpande.
There is no data currently available on how many subscribers in India have both CDMA and GSM connections, and who would be carrying at least two handsets and would be potential customers for the Samsung Duo. "We think around 8-12 percent of Indian subscribers have two connections," said Deshpande.