Tata Tea launches speciality blend in Middle East

Thursday, 01 April 2004, 20:30 IST
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KOCHI: Tata Tea, the world's largest integrated tea producing company, Thursday launched its single origin speciality tea in the United Arab Emirates (UAE) and the West Asian and North African (WANA) countries. The speciality blend, Tata Tea Select - Finest Assam, is named after India's northeastern state, the world's largest tea-growing region producing quality teas considered by many to be the best in the world. Tata Tea Select - Finest Assam, which will be made available in tea bags and as packet tea, is a well-researched product carefully constructed keeping the Middle East consumer in mind, said a company official. Announcing the launch at a press conference in this Kerala coastal town were Abhijeet Hazarika, chief executive officer, Tata Tetley Limited, Cochin, and S. Lakshmanan, deputy general manager, Tata Tea Ltd. Tata Tea has been present in the Middle East for the last two years with its Kanan Devan brand. T. Damu, special adviser, Tata Tea, said the new product offers the perfect cup of tea with its rich taste and unique flavour. "Teas from the Assam gardens are known for their strong, full-bodied liquor and rich red colour compared to other teas," he said. A global tea major, Tata Tea Ltd and its subsidiary company, the Tetley Group Ltd in Britain, has a significant presence in over 47 countries worldwide. The group's global branded business amounts to $620 million. The combined sales of Tata Tea and the Tetley group represents the second largest branded tea portfolio in the world. Tata Tea's operations span the entire value chain in tea, including research and development, tea cultivation, manufacture of black tea and distribution. The company owns 55 tea estates in India with an area of 26,500 hectares under tea cultivation. It produces around 60 million kg of black tea and two million kg of instant tea annually.
Source: IANS
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