Enlighten yourself by capturing latest News and unique articles from Business and Tech world daily on your mail box. Subscribe Siliconindia Dailydose Now!!
Bangalore: SunTech Business Solutions has announced the launch of Relationship Loyalty Solution to Communication, Media and Entertainment [CME] providers. This will help service providers to analyze, categorize for different customer categories. It also supports flexible pricing and discounting strategies that can be changed according to the category.
SunTech provides centralized billing solutions for Banking, Financial services and Insurance domain. "SunTec's Loyalty solution is specially designed to interface with any legacy billing system, so that service providers can incrementally add the necessary functionalities without replacing the existing infrastructure," says K. Nanda Kumar, CEO of SunTec.
SunTech plans to capitalize on the customer loyalty management requirement of CME market by empowering service providers to control customer attrition and maximize profits. Since high-value customers contribute more to profit, service providers could choose to offer exclusive rebates or discounts to retain them. This new Relationship loyalty solution gives customer's history of business to service provider which helps in personalizing discounts for any target customer segment. Such pricing strategy provides competitive edge to providers by allowing them to offer lower price points to known high-value customer segment.
SunTec's Relationship Loyalty platform also facilitates the incorporation of the output, in terms of loyalty point balance accumulation and redemption into the existing end-user invoice.
Processing .....please wait.. 
The article has been forwarded.... 
