Everybody would love the product

Pete Kennedy, Main Street ROI

Most new entrepreneurs I speak to believe people will automatically want to buy their products or services – but that’s not true. You’re gonna have to sell your stuff! This was a rude awakening for me too, when I started my business. How can a startup increase its odds of success? : 1. Find a way to test the demand for your products. 2. Get some (in-person) sales experience under your belt.”

SiliconIndia's Startup of the Week: ChargeBee

It is all about startup parties

Wade Foster, Zapier

“With “The Social Network” and reality TV, it seems like a lot of first-time founders I talk with think startups are glamorous. I often get asked “who’s the most famous person you’ve met?” or “what’s the biggest party you’ve gone to?” when in fact running a startup isn’t about meeting people or going to parties. It’s about selling a product or service to a customer. And that’s hard work.”

Want to be a Startup CEO? 14 Ways to Be a Great One