Subex Azure's new offering to strengthen its ROC
By siliconindia   |   Tuesday, 14 November 2006, 20:30 IST
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Bangalore: Subex Azure, a provider of revenue maximization solutions for telecom operators, today announced it has integrated its RevMax suite of revenue maximization products to enable the Revenue Operations Center. “As companies introduce new services, the need to accurately track and account for all available sources of revenue becomes key to their business success. This initiative is a means to obtain a complete end-to-end view of the entire revenue stream, allowing operators to proactively identify and correct revenue problems across the enterprise," Subash Menon, Founder, Chairman, Managing Director and CEO of Subex Azure. “Through a series of strategic acquisitions during the past 18 months, including the leading revenue assurance vendor Azure Solutions, we have assembled all of the software ingredients needed to power a full-service, comprehensive Revenue Operations Center,” he said. “Our aim is to evangelize the ROC concept and make it an industry reality. The need exists for a single ROC department and infrastructure that is designed to continually optimize the entire revenue chain – regardless of the technology platform. Our goal is to help make the ROC an established, fully dedicated enterprise function, just like a CRM system," added Menon.

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