Bangalore: Social media platform is being deliberately used in the business process as a strategic method of interacting with customers, clients and people across the world. Majority of the nations cos are widely participating in advertising their brands, hiring people, sponsor an activity, event or promotional launch at a price befitting a low budget, according to KPMG survey.

According to the survey, around 70 percentage of Indian business cos are associated with social media platform accentuating interest towards social media platforms into the business world. While China has even swamped higher in ranking at around 88percent.

Brazil is said to have reported 68percent of social media platform usage while it is still slow in other developed countries as 27 per cent in Japan, 41.6 per cent in Australia, 41.7 per cent in Sweden, 43 per cent in Germany, 48.2 per cent in the UK, 51 per cent in Canada and the 71 per cent in the US.

According to KPMG Partner (Australia's Digital Economy Practice) Malcolm Alder ,"The emerging markets seem to be quickly finding that social networks offer a relatively low-cost opportunity to leapfrog the competition in developed markets," As cited by Times of India.

The adoption of social media is widespread for businesses in the emerging markets of China, India and Brazil who - on average- are 20 to 30 percentage points more likely to use social media than counterparts in the UK, Australia, Germany or Canada," KPMG noted.

"In some cases, inefficient, unreliable or monitored email systems are forsaken in preference of the faster and unfiltered, interactive social network channels. In others, a lack of alternatives may be driving businesses to adopt social networks within the enterprise," Alder added. As cited by Times of India.

Turning on the bad side of it, most of the organizations are putting a ban on social networking sites to restrict employees at offices. As a consequence to it, people are relentlessly using mobiles and other gadgets for accessing networking sites. This has generated a tremendous impact in the work culture. According to the reports, around 63percent of employees with open access to social media had higher level of job satisfaction compared to 41 percent of people with restricted access are found to be disappointed.

However, social media marketing also bears the risk factor as the company policy and its brands are revealed in details through online social channels. The opportunity cost of not participating in social media has to be borne by the organizations.Sanjaya Krishna, a Partner with the Digital Economy Practice at KPMG in the US cautions: "Make no mistake, there are risks to being engaged and no one should enter the world of social media without having thought through the associated governance model."As per times of India report.