Samsung Appoints B D Park as Regional President and CEO

By siliconindia   |   Monday, 09 January 2012, 23:24 IST
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B D park
Bangalore: B D Park has been appointed as the President and CEO of Samsung South West Asia Operations and Managing Director, Samsung India Electronics. by Samsung Electronics. Park, who was Head of Mobile and IT Division at Samsung India as Director, Mobile and IT assumes his new role. He succeeds Jung Soo Shin who was President and CEO for Samsung South West Asia from February 2009 till date. In his role as President and CEO of Samsung South West Asia Regional HQ, Park will oversee the operations of Samsung India Electronics. (SIEL); Samsung India Software Operations (SISO), Samsung's R & D Centre at Bangalore; Samsung India Software Center (SISC) and SEL India, Samsung's R&D Centers at Noida as well as the Company's operations in the SAARC Region. Park brings with him over 28 years of work experience at Samsung having started his career with Samsung Electro Mechanics in 1983. He joined Samsung Electronics in 1991 and has worked in the Overseas Marketing Planning Group in Korea; Samsung Latin America RHQ and was the Head of the Company's subsidiary at Chile. He became the Director of the Mobile Export team in 2001 and became the Head of South East Asia /South West Asia/Middle East Marketing Group in Global Mobile Business in 2004. He came to India as the Head of Mobile and IT Division in 2008 and has now been elevated to the position of President and CEO, Samsung South West Asia. Under Park's leadership, Samsung has emerged as a market leader in the fast growing Smartphone market in India and the Company's market share in Mobiles has grown from 6 percent in 2008 to over 30 percent as on date. Park is well known within Samsung for his very practical management style, innovative channel management and his customer oriented approach. After assuming office, Park thanked Shin, for his contribution in making Samsung a leading Electronics brand in the country. "It will be my endeavor to leverage the synergies of the existing Samsung businesses in India to ensure stronger growth for the Company in this region and make Samsung as the Most Loved Brand in the country." stated Mr. Park

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