Salesforce unveils Mobile Lite for access to its CRM

By siliconindia   |   Friday, 24 July 2009, 17:46 IST   |    3 Comments
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Bangalore: Salesforce.com has launched Mobile Lite, a free mobile offering that provides customers with instant access anywhere to Salesforce Customer Relationship Management (CRM). It is available for iPhone, BlackBerry smartphones and Windows Mobile devices. Mobile Lite offers the customers basic access to some of the common Salesforce CRM features and access cloud computing on mobile devices. "We want our customers to take the cloud with them, wherever they go. By delivering mobile access to our cloud, for free, we're accelerating adoption of the cloud and delivering value to customers in times when they need it the most," said Marc Benioff, Chairman and CEO, Salesforce.com. "The Salesforce CRM gives our employees mobile access to the data they need in the cloud," said Brian Fisher, Director, Business Technology, Papa Murphy's Take 'N' Bake Pizza, the world's largest take-and-bake pizza company. The Salesforce CRM delivers an integrated set of cloud applications including the Sales Cloud and the Service Cloud. The Sales Cloud delivers collaboration between sales and marketing across the enterprise. The Service Cloud is the next generation of customer service, which allows companies to join conversation with their customers, regardless of where they take place. Mobile Lite enables users to access the Sales Cloud and Service Cloud from their mobile devices. The service allows end users to log calls and emails, update activities and tasks as well as view account and contact details, leads, opportunities, cases, solutions, assets, and dashboards from their mobile device. The service also offers a subset of the features available in the full mobile version, enabling customers to upgrade to the full functionality. The companies can use Mobile Lite to accelerate the efficiency and productivity of their sales representatives regardless of location, keeping the salespeople and managers stay connected to the latest prospect and customer information for Instantly access dashboards, accounts, opportunities, cases, and solutions. They can also review up to the minute account information right before important calls and meetings, can respond to the customer requests improving data quality and pipeline visibility. The field service and support representatives can instantly access critical customer and case information in the Service Cloud using their mobile devices. They can update task and event-based information, check the details of the next call, or pull up a map to their next appointment. The customer can review cases and search solutions from a mobile device, can check activity history to ensure success the first time out on a call and can also update tasks and calendar events from the field.