Sahara Computers to focus on Kerala

Sunday, 20 January 2008, 20:30 IST
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Kochi: Sahara Computers and Electronics (SCEL), a growing technology giant, is organising a carnival in Kerala as part of its nationwide plan to increase the PC penetration in India. The company said in a statement here Saturday that an awareness campaign, which includes carnivals, was being organised all across India, in which consumers can try out a wide range of Sahara products. The nationwide carnival was part of an initiative to educate consumers and offer them world-class services, SCEL COO George Van Der Merwe said. "We have also extended this service to Kerala which would definitely help us to go closer to the customers and address their queries directly," he said. SCEL is a subsidiary of Sahara Computers (Pt) Limited, South Africa (SSA), and entered the Indian market in 2005. It is setting up a unit to manufacture computers, laptops and peripherals.
Source: IANS