SMS prices to crash?

By siliconindia   |    1 Comments
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New Delhi: SMS rates are set to crash with telecom watchdog TRAI (Telecom Regulatory Authority of India) reconsidering its longstanding policy of non-interference on tariffs. Following an expose by a publication on November 5 that SMS tariffs are 50 to 100 times higher than what it costs service providers, a top TRAI official said, "We are going to issue a consultation paper to review telecom tariffs within 20 days to a month." This means that consumers can expect substantial relief in SMS tariffs latest by March. According to the official, the move would have come sooner had the regulator not had its hands full with a consultation process on controversial 2G spectrum issues, reports Times of India. The widespread proliferation of texting is expected to spin off into far higher levels of internet usage. Experts confirm that a crash in SMS tariffs could be the first step to generating demand-side pressure for wireless broadband access. The cost of an SMS is a fraction of a paisa. This is because an average SMS consists of 1KB data, which takes a fraction of a second for transportation and termination. TRAI has so far refused to regulate rates under the belief that competitive markets were at work and tariffs reflect costs. However, in the SMS arena, competition has clearly failed to move prices closer to costs. The practice of pricing SMSs high has been prevalent for several years while TRAI has chosen to look the other way. This, despite the facts stating otherwise in TRAI's own cost data from its IUC regulation of August 2006.