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SAP dominates Indian ERP, CRM market: IDC
By siliconindia
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Thursday, 13 March 2003, 20:30 IST
BANGALORE: International Data Corporation (IDC)Â’s latest study on enterprise applications has reaffirmed SAPÂ’s dominance of the Indian ERP and CRM market. SAP posted an impressive performance with a market share of 59.6 per cent in ERP and 28.7 per cent share in CRM market in 2001-2002.
According to the report, “Indian ERP market suffered from a negative growth of 12% and total revenues came down to 
191.7 Crore in the year 2001 from 217.1 crores in the year 2000. The Indian ERP software market continued to be dominated by SAP. SAP remained the clear market leader and also improved its market share to 59.6% in the year 2001-02. Moving forward, we expect the market leader SAP to further consolidate its domination”, said Dinesh Jindal Sr. Analyst, IDC (India) Ltd.
“Our growth in tough economic times validates our strategy of working very closely with our customers and providing real business solution that deliver sustainable value to them,” said Alan Sedghi, President and Managing Director, SAP India. “As a market leader in enterprise applications business, SAP continues to be innovative and brings cutting edge technology to cater to the changing needs of the market and customers. Today customers prefer SAP for the solid track record we have in deploying complete range of integrated solutions that deliver quantifiable business benefits”, he added.
Meanwhile, the CRM market in India, though in its nascent stages, is an area of high interest among both vendors and users alike, according to IDC. CRM will become more integrated with enterprise resource management (ERM), ecommerce, and supply chain automation (SCA) applications, thus driving the demand for all four. With the large organizations finishing off with their back office integration and looking at optimizing the front office, and most of the small and medium enterprise looking at customer retention as a focus area, the market is expected to grow rapidly.
191.7 Crore in the year 2001 from 217.1 crores in the year 2000. The Indian ERP software market continued to be dominated by SAP. SAP remained the clear market leader and also improved its market share to 59.6% in the year 2001-02. Moving forward, we expect the market leader SAP to further consolidate its domination”, said Dinesh Jindal Sr. Analyst, IDC (India) Ltd.
“Our growth in tough economic times validates our strategy of working very closely with our customers and providing real business solution that deliver sustainable value to them,” said Alan Sedghi, President and Managing Director, SAP India. “As a market leader in enterprise applications business, SAP continues to be innovative and brings cutting edge technology to cater to the changing needs of the market and customers. Today customers prefer SAP for the solid track record we have in deploying complete range of integrated solutions that deliver quantifiable business benefits”, he added.
Meanwhile, the CRM market in India, though in its nascent stages, is an area of high interest among both vendors and users alike, according to IDC. CRM will become more integrated with enterprise resource management (ERM), ecommerce, and supply chain automation (SCA) applications, thus driving the demand for all four. With the large organizations finishing off with their back office integration and looking at optimizing the front office, and most of the small and medium enterprise looking at customer retention as a focus area, the market is expected to grow rapidly.