Revealed: 7 Reasons For Apple's Quick Success In India
#2 New sales strategy
Apple appointed two major retail distributors and started investing more on advertising to make people aware of the product. To make iPhone more affordable to a larger crowd in the country it started introducing various EMI and exchange schemes.
In India, earlier Apple used to sell their products through mobile operators, but now after appointing its retail distributors the iPhones are sold directly to consumers and has been given the option to choose any GSM operators.
#3 Less Demand in Western Countries
Some Experts believe, in the last months due to a fall in demand of iPhones in places like U.S. and European countries have made Apple to take aggressive approach to increase its sales.
India's growing demand for iPhones made Apple to consider various marketing techniques to explore its market and thus increasing its sales.
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