RedPill Solutions to be acquired by IBM

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RedPill Solutions to be acquired by IBM
Chennai: In order to enhance its consumer marketing and risk management capabilities, technology giant IBM will acquire RedPill Solutions, a customer analytical services provider. However, the financial details of the deal had not been disclosed. The Singapore-based RedPill provides its services to businesses in industries such as financial services, telecommunications, technology and hospitality. RedPill's data models and expertise developed through the execution of multiple analytical projects would enhance IBM's current work improving the speed and quality of clients' business decisions. Analytical services were also an integral part of IBM's Smarter Planet strategy, which helped companies turn information into a strategic asset, make smarter business decisions and understand the outcomes of those decisions better. The transaction further enhances IBM's consumer marketing and risk management capabilities. The deal is subject to statutory approvals, regulatory reviews and customary closing conditions. The transaction was expected to close later this year.