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RedBrick Health raises a new $15 Million in venture funding
By siliconindia
Minneapolis: RedBrick Health, a health care management company, has raised another $15 million in venture capital from new investor Kleiner Perkins Caufield & Byers and existing investors Highland Capital Partners, Versant Ventures and Fidelity Ventures, reported StarTribune.
Minneapolis-based company raised two previous rounds of $15 million each, bringing its total venture funding to $45 million.
Founded in 2006 by CEO Kyle Rolfing and other veterans of Definity Health, RedBrick works with large, self-insured employers and runs health and wellness as well as disease management programs for companies.
RedBrick provides incentives for workers to improve their health. A smoker who signs up for a cessation program, for example, gets a discount on premiums. So does an obese worker who participates in a weight-loss program.