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Reality TV takes the online route in India
Friday, 16 April 2010, 15:01 IST |
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New Delhi: The major players in the cyberworld are merging social networking and reality TV to attract the Indian youth. Social networking site BigAdda, which is part of the Anil Dhirubahi Ambani Group, will soon launch its second reality offering called Get Fit India, reports Aabhas Sharma of Business Standard.
The portal is launching this new offering after looking at the response for its India Bike Rally (IBR). According to Mandar Natekar, Head Marketing and Revenue of BigAdda, for the two months that IBR was online, there were nine million page hits, over 20,000 followers and about 19 million votes were cast for the participants. Natekar is confident that Get Fit India, which starts from next months, will garner equal or better participation.
Other Indian portals like ibibo.com and desitara.com also host talent hunts in a range of fields, like fashion modelling, photography and choreography. Ashish Kashyap, CEO, Ibibo.com says that it's merging of both social networking and reality TV in the best form. But he is cautious too as not all shows get the target audience excited.