Vgulp offers happy deals for drinkers and wine lovers in Bangalore. It claims to help party-heads, light/ moderate and hardcore drinkers by providing negotiated deals, unbelievable offers and discounts. Headquartered in Bangalore, Vgulp has gained quick traction for its never-like-before startup spirit and personalized offerings. It already has a great fan following rate on Facebook which has inspired the duo to soon launch a mobile app. The Indian liquor market is estimated to be around 3 billion and growing soon at 12 to 15 percent per annum with a mixed variety of drinkers and the company is expected to release data and product API's to builld clear cut solutions in this vertical.

‘We were surprised to know the fact that one out of every five Indians drink. That's more than 40 percent of males and 1 percent of females,’ says Ajeesh. Though Vgulp’s official website is in beta phase, it has already attracted over 1500 active users, closing over 50-60 deals every week. The company also intends to launch a new feature called ‘Holiday Booze’ in the coming days for drinkers who love to take a gulp in tourist zones.

‘It’s been great as most of the people enjoy claiming deals. We have been getting great response from friends to consumers and we are planning to launch the same in other cities by the end of October,’ said Anand to SiliconIndia. With a good client base that includes Madhuloka, Barleyz and Via Milano, it is high time that investors and angels change their negative perspective about startups in the F&B sector. Recently ‘Brewit’ – an android app had also created a sensation for its drinker-friendly startup idea.

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