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Predictions For Sales And Marketing In 2012
Fremont: Sales and Marketing has gone a long way, but companies who stop innovating ways to approach customers are far behind the one who practices it. Traditional methods will get a spring of modern technology to get to closest to the targeted customers in 2012. Below mentioned are few such trends that will rock the sales and marketing arena in 2012.
Direct Selling
Direct selling has been a stronger medium of approaching the customers during the crisis. It is wise to ask for a referral or reference from a satisfied customer and approach the perspective client directly to make them a permanent customer. Viral marketing in terms of word of mouth is a cost effective way of marketing and advertising. Also, customer engagement will become more important to encourage brand loyalty among them. The customers who are unhappy and not actively using a product or service may simply cancel their subscriptions, thus enforcing the organizations to encourage the sales people to increasingly monitor engagement throughout the customer lifecycle.
