Pradeep Singh launches new firm

Thursday, 10 July 2003, 19:30 IST
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BANGALORE: After handing over charge of one product company, Aditi Technologies chairman Pradeep Singh has now launched a third such firm that will provide customised solutions for the automation of mobile operations. The new company, Reduxi, will provide not only a customised product for companies that repair Xerox machines and hospital equipment or deliver food, but also services and maintenance. The difference would be that these enterprise package applications would cut costs as well as risk for the buyers. Singh, as founder of Aditi, is said to have pioneered the concept of business process outsourcing in India way back in 1994. Three years later, he spun off Talisma, considered one of the best-engineered customer relationship management products globally, as a separate company. "It's not uncommon for a venture capital funded company founder to step out when the VC investment goes up. My ownership is less now," Singh said about his resigning as chairman of Talisma Corporation. Ranjan Chak, formerly of Oracle India, has taken over from Singh in his capacity as venture partner of Oak Investment Partners, the venture capital company. Oak Investment Partners increased its stake in Talisma to $71 million by investing another $5 million after Singh quit. "The learning from Talisma has led to this business model," Singh told a news conference here Wednesday. There are over seven million workers who are mobile in the U.S., providing repair and other services. Enterprise package applications are characterised by high upfront costs, monolithic and "absurdly long deployment and shaky user adoption. This results in questionable real ROI (return on investment) and a high failure risk for the company. By slashing the `I' in the company's ROI, Reduxi significantly reduces the risks," said Singh. Reduxi's core is a J2EE and web services based adaptive mobile framework around which are professional services that map business processes, leverage offshore delivery model to customise it for the company's needs and provide remote management and administration through an integrated helpdesk. "There is no license fee, customisation and integration is at offshore cost and per user annuity would come into the picture," Singh added. The company plans to start with a 50-member team in Bangalore before scaling up to 200 or 300 in the next 12 to 18 months. Reduxi will have an initial investment of $2 million. "The first pilots should be shipped by end of the year," Singh added.
Source: IANS
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