Panasonic Global President Reinforces Importance Of India Business


Pursuing the localization strategy in India, the company believes that business growth, modification of business, people, products and content should satisfy both the language and cultural differences of the targeted market. While working on providing localized products, there is a huge emphasis on local manufacturing going forward to meet up with the competitive Indian market. The philosophy has been to not simply import products from other countries, but should be specially customized for the Indian consumers keeping the local needs and conditions in mind and this has been the purpose of building the Technopark factory in Jhajjar to create products specific to the Indian market. It is this pillar of Localization that the company has done consistently well in the consumer electronics and home appliances segments.

With the government proactive to develop a framework to bring major transformation in the ecosystem to promote local manufacturing, Panasonic is keen to work together with other Indian companies with the aim to fuel the growth process. This coupled with the intent of bringing in Japanese expertise of product development and research is one of the reasons that during his three day visit, Tsuga also met business heads of Indian conglomerates like The Tata Group and Reliance Industries Limited.

Panasonic India President Daizo Ito’s vision entails making Panasonic, an Indian company in India and under his aegis and guidance to drive empowerment through localization of Panasonic India’s leadership, for the first time ever the company recently appointed an Indian to lead its consumer durables as well as enterprise business in the country- Manish Sharma, erstwhile Managing Director of the Consumer Product Division of Panasonic India. This appointment is thus a part of the strategy of localization & empowerment making India a global talent hub whereby some potential executives can take up global leadership roles.

Panasonic in India is tuning itself to this global announcement so as to deliver on the mandate. Having done extremely well in the consumer business, and keeping in line with the new global business plan, Panasonic India now has a renewed focus on the B2B and B2G business. It is aiming of doubling the contribution of B2B segment to Panasonic’s overall revenue by 2015 and will be introducing new product ranges in this segment mainly in the Energy Solutions (products for creating, storing and saving energy), security and surveillance systems and solutions products and will also be looking at collaborating with Indian enterprises for the same. The company is all geared up to soon enter the IT products segment considering the existing demand and requirement across the diverse population in India.

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