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Oracle to revamp Indian operations
By siliconindia staff writer
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Thursday, 07 October 2004, 19:30 IST
NEW DELHI: Oracle is restructuring its Indian operations. As the worldÂ’s largest enterprise software company realigns along three newly-created divisions, each of the divisions in India will now interlock with Asia-Pacific headquarters. Oracle will also revamp its partner operations in India, reports Economic Times.
Organised across five industry verticals till now, Oracle is now aligning its sales and consulting business in three core areas — industries, technology and applications.
Industry pillar is now focused on three areas in India — government, financial services and telecom in contrast to earlier approach of slicing the sales force along the five main markets — government, telecom, financial services, travel and transportation and manufacturing.
“With our three pillars interlocking better with the Asia Pacific operations, we will be able to work in close coordination with other geographies, thus optimising our resources in the region,’’ explains Oracle India managing director Shekhar Dasgupta.
For instance, Indian operations could gain significantly by leveraging OracleÂ’s expertise in healthcare in Singapore. Similarly, Indian expertise in industries like paper and pulp and aluminum could be of help in other countries, claims the company.
Channel operations will also see a realignment as the bigger partners could also align with Oracle at Asia Pacific level and provide solutions to customers in other countries. Also, some of the partners are expected to specialise along the newly-created pillars and thus interface with the company in a more focused manner.
The reorganisation has come at a time, when the domestic market in India is witnessing a boom. “Last year, we have seen our fastest growth rate in the last five years,’’ said Dasgupta.
India is now OracleÂ’s fifth-largest market in Asia, up from tenth position a couple of years ago. Asia Pacific now accounts for 26% of OracleÂ’s new worldwide licensing revenue and 16% of the companyÂ’s total revenue. The regional share of both totals has climbed in the past year.