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ON Semiconductor launches SEC in China
By siliconindia
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Thursday, 29 April 2010, 18:26 IST |
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New Delhi: As part of expanding their worldwide network of Solutions Engineering Centers (SEC) ON Semiconductor, a provider of energy efficient silicon solutions for green electronics, has established a new SEC facility in China.
The new SEC, located within the company's existing Shanghai campus, will focus on the development of advanced energy efficient solutions for a variety of automotive applications including body, HVAC, powertrain, safety, infotainment and LED lighting. The center will expand the company's local service capabilities by providing on-site technical expertise. During the next 12 to18 months, the company plans to expand the technical engineering staff at its Shanghai SEC.
"Establishing an automotive-focused SEC in Shanghai further demonstrates ON Semiconductor's commitment to business in China and to strengthening relationships with key automotive customers throughout Asia Pacific. By situating technical experts closer to our customers, we are able to more effectively and efficiently translate their problems into solutions and combine our expertise with theirs to solve platform problems together," said Andy Williams, Senior Vice President, ON Semiconductor. "We expect automotive electronics industry growth in China to easily exceed 20 percent annually for the next five years," he added.
"The Shanghai-based SEC will work with our regional and global automotive application and system experts to offer our automotive customers in Asia Pacific efficient power solutions that drive new products and revenues," David Chow, Vice President of Sales for Asia Pacific, ON Semiconductor.
The company's automotive solutions target overall energy efficiency, such as fuel efficiency and CO2 reduction, safety critical systems such as steering and parking assistance, and advanced body electronics systems such as adaptive front lighting. Automotive product offering includes sensor interface circuits, in-vehicle networking transceivers, power management circuits, and mixed-signal application specific integrated circuits (ASIPs).