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Mobile marketing set to explode in India
Tuesday, 26 August 2008, 04:16 Hrs
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The real explosion, however, will take place in revenues from value added services, which grew 30 percent from 28.51 billion in 2006 to 37 billion in 2007.

With 3-G in the offing and the number of large-screen and MMS enabled phones increasing, mobile ad spends are bound to shoot up.

But "agencies and media planners are still taking time to understand the potential," says Jain.

Once they do, no one really knows what will be the real size of the revenue pie.
Source: IANS
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