Mobile Web and Application are not Meeting Users Expectations
By siliconindia   |   Tuesday, 13 September 2011, 00:12 IST
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Bangalore; Mobile web and Application are not meeting users expectations in India. Compuware Corporation, the technology performance company, published the findings of a new survey that shows a significant portion of India's mobile consumers expectations are not being met as the result of poor mobile and application performance. To understand consumers mobile web and application expectations and experiences, Compuware commissioned an independent survey which queried 4,014 global users, including 500 users in India. The new survey report titled 'What Users in India Want from Mobile' reveals that global mobile users expectations are not being met and majority of users experienced slow or unreliable mobile and application performance. Mobile users expect quick, anytime transactions that work flawlessly every time. The survey findings tells that users expectations for mobile websites are high with 84% of mobile web users in India expect websites to load faster on their mobile phone compared to the computer they use at home. However, 39% users said websites load more slowly on their phone. 58% of web users in India had a problem in accessing a website in the past year and 52% had a problem in accessing an app on their phone. More than 93% of mobile web users would access websites more often from their phone if the experience was as fast and reliable. 58% of web users say they expect a website to load on their mobile phone in 3 seconds or less and 81% are willing to wait 5 seconds or less for a single web page to load before leaving the site. Close to 50% are only willing to wait 5 seconds or less for an application to load before exiting. Users do not have much patience for retrying a website or application that is not functioning initially instead they prefer competitor's website. The majority of mobile web users are only willing to retry a website (68%) or application (77%) two times or less if it does not work initially Nearly half of the web users (48%) are unlikely to return to a website that they had trouble accessing from their phone and 57% are unlikely to recommend the site. Users expectations for mobile continue to increase, but companies in India are not meeting mobile users. As a result, many companies are failing to take advantage of the opportunities being provided by increased mobile access, said Neeraj Dotel, Managing Director, Compuware India.

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