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Microsoft to introduce its 'Pink' phone
By siliconindia
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Wednesday, 20 January 2010, 21:50 IST |
2 Comments
Bangalore: Having lost the market share of its mobile version of Windows to Apple and Google, Microsoft will try to gear up excitement for the software by introducing its own phone, said Jefferies and Co. The company will probably show the phone at the Mobile World Congress conference in Barcelona next month, Katherine Egbert, an Analyst from Jefferies in San Francisco told Times of India.
The device, which is well described as the "long-rumored 'Pink' phone," will include high-definition video and a camera, Katherine said. As reported by TOI, if the phone isn't shown next month, the company may unveil it at the CTIA show in March, she said. Microsoft has forged partnerships with a few manufacturers to make the phone, said Katherine. The move would echo Google's introduction of its own phone, the Nexus One, earlier this month.
Microsoft's share of the smartphone-software market dropped below 10 percent in the third quarter, according to Gartner, while Apple's iPhone and Google's Android operating system gained customers. Microsoft will be unveiling a new version of its mobile software at the same February conference, a person familiar with the matter said last week. "The one area where they have really lagged is the mobile market," Katherine, who recommends Microsoft's stock, said in an interview. "They have to stay relevant to the consumer. They lost a lot of consumer imagination to Apple and Google."