Mahindra Verito launched at 4.82 - 5.62 Lakh
Wednesday, 27 April 2011, 05:33 IST   |    1 Comments
Printer Print Email Email
Mumbai: A day after renaming the 'Logan' sedan as Verito and dropping the French automaker Renault's badge, Mahindra & Mahindra today also revised the price of the car which will now sell at between Rs 4.82-Rs 5.62-lakh in both petrol and diesel variants, pan-India. "The Verito, with its unique value proposition aligns with the Mahindra DNA of offering tough, rugged and sporty vehicles. For the first time, we are using social media platforms to unveil a new product, reflecting alternative thinking," M&M's Chief Executive, Automotive Division, Rajesh Jejurikar, said in a statement. "The earlier Logan will continue to get complete service and spares support from us," he said. Earlier, the Logan was available in both petrol and diesel variants, priced between Rs 4.67-lakh and Rs 6.47- lakh (ex-showroom) as per the company's website. Powered by the Renault engine, the Verito is a sedan which remains true to itself and the consumer by offering the unique proposition of space, mileage and performance along with style. The new Verito retains the famed strengths of the Logan, while adding a new style with some key changes, the statement said. Verito which is derived from the Latin word 'Veritas' means truth and goes with the overall image of an honest, sensible and dependable car, the company said. The company had announced renaming of Logan yesterday. "We are delighted to announce that the Logan will now be called the Verito. It will sport the Mahindra badge and emblem," the company said. Last April, M&M and Renault had agreed to part ways from their joint venture--Mahindra Renault Pvt Ltd -- that was formed in 2005 to produce and sell the Logan in India, as the car failed to meet expectations.
Source: PTI
siliconindia