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Made in India tag is now the favorite
By agencies
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Tuesday, 12 July 2005, 19:30 IST
BANGALORE: Despite India being bounded by various cultures, about 74 percent of Indians feel a sense of commonality and unity than in the U.S. at present.
In what could possibly see a resurgence of the Be Indian, Buy Indian policy, more 77 percent Indians prefer to buy products manufactured in their country than respondents in the U.K., says study.
India and China have become the back office and factories of the world respectively. Also, Indian companies like Infosys and tennis icon Sania Mirza have restored pride in the Made in India tag.
Pride in products manufactured in India is rising. The first ever ET Euro RSCG Prosumer study showed a marked increase in economic nationalism in both China and India. It is clearly a good time to be in these two countries. There is a newfound confidence and pride in homegrown brands and products.
The study pointed out that the love for desi goods is not out of nationalistic passion, but comes from a very practical evaluation of the product. Its a pride in your countrys achievements due to merit, not just feelings.