Nashua: Manufacturing technology consulting firm, M2 Technologies, leverage social media as part of a campaign to expand dialogue with their customers. The new campaign will take part on Twitter and Facebook, and later extend to YouTube and LinkedIn.

The campaign will allow customers to have more direct contact with the M2 team, receiving up to date information on the latest promotions, product releases, events, and more. "With the thousands of emails, direct mails, and other communications we receive every day, social networking has become increasingly popular amongst our clients, partners and affiliates. This campaign will allow us to better connect with our customers and keep them informed using the tools they are most interested in using," said Matthew Burke, Principal at M2 Technologies.

This campaign will also provide customers with the opportunity to have more dialogue with the M2 team, as well as amongst other customers, at any time of the day. As a result, followers will be better able to provide direct feedback, request information, and ask questions.

The hope is that the increased dialogue facilitated by Facebook and Twitter will help improve the user experience and perhaps even inspire ideas for future partnerships, products and services.