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Luxor makes waves in Indian retail segment
By siliconindia
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Friday, 15 December 2006, 18:30 IST
New Delhi: Luxor Writing Instruments (LWIPL), an entity of the Luxor Group, is all set to enter the retail industry on the fast track. To start off they have opened outlets branded Luxor Signature.
"We recently opened the first outlet of our maiden retail venture, Luxor Signature, in Delhi NCR, and plan to open 100 outlets across several formats by 2011, with an investment of around 
90 crore," said Pooja Jain, Executive Director, Luxor Group.
The idea behind the retail initiative is to make customers aware of the fact that Parker, Pilot, Paper Mate, Waterman and Luxor are part of Luxor. These brands have an individual identity in the market as of now. Its initial plan is to have company-owned outlets, but for the future it can have franchisees too, reports business line.
The unique selling point of the venture is that 30 per cent of the products on offer will be exclusive to these stores. "We have Parker Celebration gift packs, Pilot specialty products such as calligraphy pens and the retractable fountain pens, available only here," said Jain.
The company has also targeted the stationery segment with the launch of Luxor staplers, notebooks and glues. Plans to launch a kid's educational and learning stationery brand that will include color pens, educational games and activity kits, Planet Happy, within Rs 200-300, are in the pipeline. Jain looks forward to making Planet Happy a Rs 50-crore brand in the next two years.
The company ideally spends about 10 crore annually on advertising but for 2007-08 expenditures will around 15 crore because of its new retail venture. LWIPL currently makes around 75 crore from exports to over 110 countries, including US, UK and Australia. It wants to target around 200 crore from exports in the next three years.
While the turnover of the group, which also has a presence in real estate, food and the hospitality sector, is about 1,000 crore, about 300 crore is garnered from the writing instruments and stationery business.
LWIPL targets a turnover of 500 crore in the next two years, with almost 30 per cent coming from its retail outlets.
90 crore," said Pooja Jain, Executive Director, Luxor Group.
The idea behind the retail initiative is to make customers aware of the fact that Parker, Pilot, Paper Mate, Waterman and Luxor are part of Luxor. These brands have an individual identity in the market as of now. Its initial plan is to have company-owned outlets, but for the future it can have franchisees too, reports business line.
The unique selling point of the venture is that 30 per cent of the products on offer will be exclusive to these stores. "We have Parker Celebration gift packs, Pilot specialty products such as calligraphy pens and the retractable fountain pens, available only here," said Jain.
The company has also targeted the stationery segment with the launch of Luxor staplers, notebooks and glues. Plans to launch a kid's educational and learning stationery brand that will include color pens, educational games and activity kits, Planet Happy, within Rs 200-300, are in the pipeline. Jain looks forward to making Planet Happy a Rs 50-crore brand in the next two years.
The company ideally spends about 10 crore annually on advertising but for 2007-08 expenditures will around 15 crore because of its new retail venture. LWIPL currently makes around 75 crore from exports to over 110 countries, including US, UK and Australia. It wants to target around 200 crore from exports in the next three years.
While the turnover of the group, which also has a presence in real estate, food and the hospitality sector, is about 1,000 crore, about 300 crore is garnered from the writing instruments and stationery business.
LWIPL targets a turnover of 500 crore in the next two years, with almost 30 per cent coming from its retail outlets.