Loop Mobile, SMS GupShup launch Reply All SMS Service

By siliconindia   |   Wednesday, 23 June 2010, 22:36 IST
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Mumbai: Loop Mobile, a Mumbai-based mobile service operator, and SMS GupShup have launched the 'Reply All SMS' service. The service will enable Loop Mobile subscribers to simultaneously communicate with multiple people using SMS. Now, any Loop Mobile subscriber can create a Group of up-to 7 friends including him self. This Group is assigned a dedicated shortcode by SMS GupShup. Members on the group can send messages to this shortcode to communicate with each other. This service is currently being offered free of cost to all Loop Mobile users till the 30th June 2010, after which users will be charged 50 paise for every message sent to the group. Reply All SMS service extends the capabilities of SMS from basic person-to-person (P2P) messaging to many-to-many (M-to-M) messaging. The service works on every handset, across operators. It is also easy to use, requires no training, no software downloads, no data connectivity nor change in handset. According to Surya Mahadevan, COO Loop Mobile, today, communication through SMS, emails, internet chat etc is between 'many-to-many', not just 1-1 of the previous generation. The launch is focused on rapidly bringing innovative services to the subscribers, said Beerud Sheth, CEO, SMS GupShup. Loop Mobile was the first operator in the country to offer GPRS / MMS, caller ring tunes, missed call alerts, mobile tracker services, voice SMS. It also launched India's first-ever premium Mobile service on a prepaid platform - 'epaid'- with benefits of postpaid for its prepaid subscribers. SMS GupShup is built upon a robust, scalable, high-performance technology infrastructure which currently supports sms traffic upwards of half a billion sms messages per month.