Processing .....please wait.. 
The article has been forwarded.... 
News >> Technology >>
Logitech to drive optical devices revolution
By siliconindia staff writer
|
Wednesday, 02 June 2004, 19:30 IST
BANGALORE: Logitech the world leader in mice and keyboards today announced their strategy to drive the optical devices revolution in India. As part of the two-pronged strategy,
· Logitech announced their new Go Optical Exchange offer program launched today across India.
· Launch of a slew of black products including mice and keyboards.
The company believes that these steps will upgrade the ball mouse market in India to Optical mouse at very affordable prices to the consumers.
To continue the trend of being pioneer in the peripheral industry, Logitech is launching the Go Optical Exchange program across India. The first objective of this program is to educate the Indian consumers on the various advantages of Optical technology over ball mouse technology. The second objective is, then, to upgrade the consumer from ball mouse to Optical mouse. End users can bring in their any old mouse & take new Logitech Optical mouse for as low as 
465/- (plus Octroi)
The target segments for this nation-wide program are the end-users fed up of their ball mouse and seeking a change, in terms of better technology. This program will be on for a period of one month, from 1st June to 30th June 2004.
Users can bring old mouse (any make) and get Logitech Optical mouse for as low as 465/- (plus Octroi). This offer is valid on selected models of Optical mouse and on MRP only.
The Company also announced the launch of its complete range of BLACK Logitech products like Mouse, Keyboard & other IT product.
Reiterating the company's goal providing the consumers with products that combine essential core technologies, continuing innovation, award-winning industrial design and excellent price performance, Mr. Rahul Bindal, Country Manager, Logitech India said, "World over the movement is towards Optical and Cordless technologies besides greater demand for more stylish black products. We see a similar surge forthcoming in India too. The trends of past couple of quarters already indicate that. Hence, we are ready with our offerings and special program for the Indian consumers. The introduction of 2-year warranty is a way to tell the consumers of our commitment and assurance to them.
Logitech is using its consumer knowledge and technical inventiveness to cut through the obsolete technology, and make technology a positive constituent in people's lives. Logitech has the right optical, cordless and stylish peripherals for each segment of computer users. People want fewer restrictions. When it comes to computer peripherals or game controllers, people don't want to be held back by limitations." added Bindal.
465/- (plus Octroi)
The target segments for this nation-wide program are the end-users fed up of their ball mouse and seeking a change, in terms of better technology. This program will be on for a period of one month, from 1st June to 30th June 2004.
Users can bring old mouse (any make) and get Logitech Optical mouse for as low as 465/- (plus Octroi). This offer is valid on selected models of Optical mouse and on MRP only.
The Company also announced the launch of its complete range of BLACK Logitech products like Mouse, Keyboard & other IT product.
Reiterating the company's goal providing the consumers with products that combine essential core technologies, continuing innovation, award-winning industrial design and excellent price performance, Mr. Rahul Bindal, Country Manager, Logitech India said, "World over the movement is towards Optical and Cordless technologies besides greater demand for more stylish black products. We see a similar surge forthcoming in India too. The trends of past couple of quarters already indicate that. Hence, we are ready with our offerings and special program for the Indian consumers. The introduction of 2-year warranty is a way to tell the consumers of our commitment and assurance to them.
Logitech is using its consumer knowledge and technical inventiveness to cut through the obsolete technology, and make technology a positive constituent in people's lives. Logitech has the right optical, cordless and stylish peripherals for each segment of computer users. People want fewer restrictions. When it comes to computer peripherals or game controllers, people don't want to be held back by limitations." added Bindal.