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Logitech deepens roots in India
By siliconindia
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Monday, 19 April 2004, 19:30 IST
MUMBAI: Logitech has converted its Indian liaison office into a 100 percent subsidiary. When contacted, Logitech Far East Ltd. Country Manager, Rahul Bindal confirmed the news.
It was time the vendor took this step since it has been present in India for a very long time. "Logitech having its subsidiary office opens up a lot of avenues. Now we can start working on our expansion plans for our offices. Logitech has made its mark in the entry-level peripherals segment and our distributors Rashi and Neoteric have played a major role in achieving this mind share," Bindal pointed out.
The subsidiary office will also help Logitech have local transactions as earlier the transactions were taken care of by distributors or by the Taiwan office. The vendor can also make increased investments in the country.
Logitech has made a mark in the entry-level products like keyboard, mouse and Web cameras. But now the company is looking at pushing its higher-end products aggressively.
Said Bindal, "Logitech has definitely achieved beyond its targets in entry-level but now it is time the consumer is made aware of other products in all the categories. The Indian consumer also has the capacity of spending, but is not aware of the products."
Recently, Logitech also adopted the non-IT retail route across India in cities like Chennai, Mumbai among others. The vendor has also started looking at telecom stores to display its products. It also has some telephone accessories in India, which are also displayed at these stores.
"Now we are soon going to launch a program specifically for SIs where the high-end products will be pushed aggressively. This segment deals with customers of various segments, which include home, SME, corporates etc. Therefore, all the various products could be targeted. And we are looking at pushing cordless products aggressively this year and therefore will also be part of this program. This new program will be conducted in a phased manner across the country," added Bindal.