Localytics raises $2.5 Million in new funding

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Bangalore: Localytics, a Boston based software company offering mobile apps, has raised $2.5 million in new funding from Launchpad Venture Group, New York Angels and Hub Angels. With this round of funding, the firm's total funding has crossed over $3 million. Localytics provides a comprehensive mobile analytics platform to publishers of apps for iOS, Android, BlackBerry and Windows Phone 7 platforms. The firm's products are utilized to monitor basic usage, custom events, and it also helps publishers to generate custom segments and chart results with hourly granularity. Localytics has raised a $700,000 seed round last year with Launchpad, NY Angels and Eniac. Many well-known organizations like Skype, News Corp., RueLaLa, Bluefly, Turner Broadcasting and many more are using Localytics's platform.